Bonnie Lawrence | Resume

DTCO
Content Specialist
New York, New York (Remote)
October 2023 - Present

• Designed high-impact static and video ads for top DTC brands across Meta, TikTok, and YouTube, driving customer acquisition and brand growth.

• Collaborated with cross-functional teams to execute creative briefs, delivering paid social content that aligns with direct response strategies.

• Utilized advanced skills in Adobe Suite, Canva, CapCut, and other editing tools to produce visually compelling, performance-driven ad content.

• Managed multiple projects in Asana, balancing workload effectively while meeting tight deadlines.

• Demonstrated strong communication, creativity, and organizational skills, contributing to a collaborative, high-growth team environment.

  
  

Curiouser.AI
Creative Lead

San Francisco, CA (Remote)

February 2023 - Present

• Develop and implement creative strategies in a startup environment, ensuring consistent branding and messaging across all channels.

• Manage and prioritize multiple creative projects, ensuring adherence to quality standards.

• Oversee the design and production of marketing materials, such as website assets, email content, and promotional materials.

• Continuously evaluate and refine the creative process, incorporating new tools, technologies, and methodologies to enhance productivity and creativity.

• Contribute to training our AI via thoughtful text-based input and evaluate answers to regulate the quality control process.

Amazon

Fashion Specialist

Seattle, Washington (Remote)

November 2021 - September 2022

• Analyze garment product images to identify and manage the resolution of data quality issues.

• Style complete looks based on season and occasion while ensuring relevant trends are followed.

• Audit and annotate image datasets to contribute to machine learning and implement improvements for efficiency and automation while supporting quality assurance efforts.

• Curate and title automated collections for the United Kingdom and Spain marketplaces. 

Garde Robe

Wardrobe Manager

Los Angeles, CA    

August 2020 - March 2021

• Managed multiple high-net-worth wardrobes. Coordinated with clients in an efficient and timely manner to schedule wardrobe pick-ups and deliveries when requested.

• Tended to garments with great care, taking museum-quality preservation measures to ensure longevity.

• Maintained a detailed virtual cyber closet, including the standardized labeling system and accompanying photo set of each garment.